The World's Finest Boutique for the World's Most Collectible Fish

Michael Li: Customer Service Ambassador, Resident Discus Aficionado & Expert, Webmaster

Hello, I'm Michael Li. I am an aquarium enthusiast and expert, professional software architect, and the creator of I spent my childhood in West Lafayette, Indiana, and have been keeping discus as a hobbyist since 2003 when I accidentally stumbled upon the most beautiful fish I have ever seen in my local fish store with my father. For better or worse, I have been completely hooked ever since.

I built during one cold winter in 2013 because I wanted to share my passion for discus with other obsessive addicts that collect, cultivate, and breed this fish almost exclusively. True discus collectors understand that discus keeping is more than a hobby or passion to them. It's a way of life. It's a lifestyle. It's something deeply personal and intrinsic to their being. First and foremost, seeks to serve these extremely important customers as well as breeders looking to innovate the next big strain. Indeed, we are mindful that many of our customers are completely new to discus keeping. For these new customers, we proudly provide them with the highest-grade available stock to begin their discus journey correctly and on the most solid footing possible. In life, as well as discus keeping, starting off on an extremely solid foundation can mean the difference between success and failure.

Discus are aptly named the "King of the Aquarium" for very good reason and is the greatest cichlid (and perhaps fish) in the entire aquarium hobby. No other aquatic species on planet Earth offers a greater variety of colors, patterns, and textures contained within a delightful circular body -- surpassing even the most colorful marine and saltwater offerings. Furthermore, the discus community is constantly innovating brand new strains and bloodlines, creating ever more arrays of dizzying color and pattern variations that is candy for the eyes. Today, is the most highly-trafficked e-commerce discus destination in the world serving customers in the domestic USA as well as Canada and Europe.

Michael Li, creator of and Dick Au, famed author of Trophy Discus at NADA 2016

I personally pledge to guarantee to do my very best in offering satisfaction to every customer. As an avid keeper of wildlife, I know what can go wrong, and I vow to do everything in my power to protect my customers and partners -- even if it means taking a loss on a sale. Your continued support means everything to us, and the website's dramatic growth over the years is a testament to our loyal customer base and unmatched customer service. Don't hesitate to contact me for all website, shipping, and discus related and technical questions/concerns. Our reputation for quality and service is the backbone of our business. We have a success rate of over 90% of repeat clients after trying a single order with us. Most of these clients become our loyal customers and lifelong friends.
We provide unmatched selection and quality, unbeatable pricing, and unrivaled customer service. We are the gold standard of discus.


Happy Fishing,

>> Enter the Boutique! <<


We Specialize in Classic, Exotic, Rare, Vintage, and Pure Wild Strains of Discus.

At, you will find some of the rarest and most sought-after strains of vintage and original discus bloodlines available in the hobby. We specialize in the finest discus and discus-related products. For example, we are the sole breeders of Jack Wattley's original breeding stock lineage of discus aka the "king of the aquarium" in the world, carrying timeless classics such as the Wattley Turquoise and Schmidt-Focke Striated Red Discus. Our facilities collectively house over 30,000 gallons, 25,000 discus fish, and 30+ varieties at any given time. We pride ourselves for our superb customer service and high quality discus. If there are items you are looking for but can't find on our state-of-the-art website, please contact us and we will do our best to find what you need. In the meantime, visit our boutique and build your dream tank today.


Our Mission.

Whether you're a new or experienced discus keeper, we strive to be the greatest marketplace for discus fish on earth -- befitting this magnificent species.


Email Us.

Email us at We answer all e-mails promptly.
If you don't hear back from us with in a reasonable amount of time, please check your spam folder for our response.

Call Us.

Call us at (212) 858 - 9912
Our Phone hours are Monday - Friday, from 9:45 AM until 6 PM EST, Saturday - Sunday from 10 AM - 5 PM EST. If we miss your call, leave us a message. We return all calls and messages promptly.
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