The World's Finest Boutique for the World's Most Collectible Fish

Hello, I'm Michael Li. I am an aquarium enthusiast and expert, professional software architect, and the creator of Discus.com. I spent my childhood in West Lafayette, Indiana, and have been keeping discus as a hobbyist since 2003 when I accidentally stumbled upon the most beautiful fish I had ever laid eyes on in my local fish store with my father. For better or worse, I have been completely hooked ever since.

photo not available

Michael Li, Discus.com Customer Service Manager
Terminal Discus Addict Since 2003

School of Engineering & Applied Science, Columbia University
Bachelor of Science, Computer Science, Class of 2008

I built Discus.com during one cold winter in 2013 stemming from a desire to share my passion and knowledge of discus with other obsessive addicts that collect, cultivate, and breed this fish almost exclusively.

True discus collectors understand that discus keeping is more than a hobby or passion to them. It's a way of life. It's a lifestyle. It's something deeply personal and intrinsic to their being.

First and foremost, Discus.com seeks to serve these customers as well as breeders looking to innovate the next big strain. Indeed, we are mindful that many of our customers are completely new to discus keeping. We provide our customers new to the hobby with the highest-grade available stock to begin their discus journey correctly. In life, as well as discus keeping, starting off on solid footing and the correct foundation can mean the difference between success and failure.


Michael Li, creator of Discus.com and Wes Vasquez and Darwin Recla, NADA 2016 Champions

Discus are aptly named the "King of the Aquarium" for very good reason and I am convinced it is the greatest cichlid (and perhaps fish) in the entire aquarium hobby. No other aquatic species on planet Earth offers a greater variety of colors, patterns, and textures contained within a delightful circular body -- surpassing even the most colorful brackish and marine offerings available to aquarists. Furthermore, the discus community is constantly innovating brand new strains and bloodlines, creating ever more arrays of dizzying color and pattern variations that is candy for the eyes. Today, Discus.com is not the most highly-trafficked e-commerce discus destination in the world, but it has also cemented its role as an institutional resource to the discus community, providing a vast discus knowledge base for collectors. Our customer base encompasses the domestic United States as well as Canada and Europe.


Michael Li, creator of Discus.com and Dick Au, famed author of Trophy Discus at NADA 2016

I pledge to do my best in offering satisfaction to every customer. We do not believe in selling disappointment, that is a scenario in which nobody wins. As an avid keeper of wildlife, I am intimately familiar with what can go wrong, and I vow to do everything in my power to support my customers in any way they require, long after a sale is made. Your continued support means everything to us, and the website's dramatic growth over the years is a testament to our loyal customer base and unmatched customer service. Don't hesitate to contact me for all website, shipping, and discus related and technical questions/concerns. Our reputation for quality and service is the backbone of our business. We have a success rate of over 90% of repeat clients after trying a single order with us. Most of these clients become our loyal customers and lifelong friends.
 
We provide unmatched selection and quality, unbeatable pricing, and unrivaled customer service. We are the gold standard of discus.

Happy Fishing,